What is OTT(Over-the-Top)? Everything You Need to Know | Endavo (2023)

(Video) What is OTT and How Does it Work? Over-The-Top Explained

What does OTT mean?

OTT stands for “over-the-top,” as in going above and beyond streaming on YouTube and social networks. OTT is streaming, yes. This content can be streamed on computers, smartphones, and other OTT devices. But the difference is “premium”. Premium content and experience delivered over the Internet.

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What are some examples of OTT?

There’s a wide range of OTT platforms, including Netflix, Disney+, Hulu, Amazon Prime Video, Hulu, Peacock, CuriosityStream, Pluto TV, and so many more.

Unlike OTT platforms, YouTube is a social video platform that was originally designed to allow everyday consumers to share moments caught on video. YouTube has attempted to enter the OTT market a number of times with limited success since the market clearly sees YouTube as a place for free content.

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What’s the difference between OTT and TV?

While TV requires a subscription to a cable service or an antenna, OTT content is streamed directly over the Internet and paid for directly by consumers. Consumers can stream OTT content anywhere, at any time—a big perk over traditional TV programming.

How do OTT services work?

There are many ways you can access OTT services, including via your computer, phone, tablet, smart TV, or gaming console. You don’t need a subscription to a pay-TV service provider—but depending on the OTT service, you may need a subscription to the OTT service. This is the case for services like Netflix and Disney+, where users can access curated content at any time with a monthly or yearly subscription.

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What is the difference between Endavo and other OTT platforms?

Endavo gives creators more control over their content and business models. With Endavo, creators can take advantage of more content management and publishing capabilities, monetization options, helpful analytics, branding, and more. Unlike social-driven video websites like YouTube, TikTok, or Instagram, Endavo is designed to keep viewers on your channel and brand—instead of jumping from creator to creator and losing touch with your viewers.

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